UX and Design

Purpose

To identify the norms and practices of our UX-driven process at Countable.

Scope

Currently covers marketing, branding, user experience design and testing.

Principles

Meeting the needs of users is more important than tools, and processes. Many great products like Google Suite, Wikipedia, etc, do not use “modern” tools (React, Tailwind) or design styles and have changed little in 15 years. This is discussed in a blog here

Background

Countable observes the Nielsen Usability Heuristics

Table of contents

• UX Design Process
• Wireframing
• User Stories
• UX and Design Guidelines
• Usability Testing
• Methodology
• Design QA
• Branding Projects
• Creative Brief
• Content Writing Guidelines
• Social Media Posting Policy
• SEO Guidelines